The rise and growth of the Google Ads platform is a testament to the good usability of Google. Searchers are now very intolerant of poor user experiences which means if you want to compete in any meaningful way you need to have a website that can compare to Google and Amazon in terms of usability.
In our latest insight piece, we take a look at usability, and why Google and Amazon have created two of the largest digital advertising and eCommerce platforms on the web.