Google Ads launches new insights feature for growing trends

The COVID-19 pandemic has seen a big shift in consumer shopping habits and not all of them have been obvious. This has led to the increased needs for marketers and Google Ads professionals in particular to monitor the changes and make sure that their campaigns are optimised as best as they can be. 

New insights feature will alert advertisers of new trends

One of the ways that Google is trying to help users stay responsive to upcoming changes is through their new ‘emerging trend insights’ feature within Google Ads. The tool is based on search activity and will alert Google Ads account managers to any shopping changes within their industry. 

The new tool will show where search intere4st rises and can compare the rise to the number of clicks that you are getting. You also get access to details that could prove good opportunities when you are optimising your campaigns. 

According to Google, advertisers who have tested the new insights feature have seen some success, which has led to Google releasing the tool in full. The move comes amidst a series of other changes for Google Ads including the change to broad match modifiers which are forcing advertisers to reevaluate how they target their campaigns. 

In terms of what advertisers need to do going forward, reviewing keyword targeting and bidding strategy with an eye on the insights tool will prove helpful and using the new intelligence from the insights tool with the keyword planner in the Ads platform will help uncover new opportunities going forward. 

Google is also adding a feature that gives account managers the option to automate the optimisation recommendations from their account  The new insights tool will feed into this. It is worth noting that you should always keep an eye on the changes that are being made to your account as this will prevent any costly mistakes. 


Take advantage of new developments in Google Ads

The Google Ads platform is constantly evolving with new tools and processes designed to help you get the most out of your account. Always keep an eye on the new developments and test the ones that you think could work for your account or those of your clients. 

If you have any questions on how to get the most out of your account and if the new changes are worth testing, then give the experts at Adpilot a call on 01225 618 030. Our expertise means we know what works and what doesn’t and can lend a hand in a variety of ways.