Author Archives: varn

2018 Calendar Opportunities For Your Pay Per Click Campaigns

When planning your pay-per-click (PPC) campaigns, it’s important to think of different days or times of the year that will be beneficial. In other words, you should consider integrating smaller event-driven PPC campaigns into your overall strategy. There are periods of the year that naturally drive an increase in web traffic and product demand. Here […]

3 Reasons That Voice Search Isn’t Being Heard

For about three years in a row, at every SEO, PPC and STEM conference, the headline speaker would be doing something about Voice Search and how it would Change The Internet. But this year, voice search is no more than a quiet whisper in amongst the talks on ASP and …. So what happened? Well, […]

3 reasons to adopt google ads alongside your SEO strategy

When it comes to working out your digital marketing strategy, you need an approach that is going to work both in the short and medium to long term. This is why many companies look at both SEO and PPC as a means of increasing their digital performance and the growth of their business.  Here we […]

3 Reasons You Should Be Planning Your Paid Search Campaigns Beyond The First-Click

When setting up your first paid search campaigns, it is easy to focus on solely driving visits to your website rather than thinking about what happens after the first click. Google AdWords, Bing Ads and paid social media platforms are great channels to reach your targeted audience, increase brand awareness and drive revenue but often […]

3 top tips for reaching businesses with Google Ads

It’s hard to be a business on Google. It’s much harder to be a business selling to another business on Google. B2B companies struggle to be seen as the vast majority of Googlers are consumers looking to buy one-off gifts or personalised items rather than businesses looking for wholesale goods or a long-term service contract […]

5 Key Mistakes That E-Commerce Businesses Make With Google Ads

E-commerce businesses are relatively (we say that loosely) simple to set-up but when it comes to driving customers to the website, a number of companies get things wrong. In this case, we’re talking specifically about those visitors via Google Ads. Let’s take a look at 5 key mistakes e-commerce businesses are making when investing in […]

5 Quick Tips To Help Improve Your Website On A Mobile Device

It is surprising to us just how many websites are still not geared up to be mobile-focused. It’s even more surprising when we find out that those same companies are spending marketing budget on getting traffic to their site. When spending any budget on marketing, you’ll want your website to work as effectively as possible […]

5 Tips for managing your paid search during the coronavirus pandemic

The advertising landscape has changed quite a bit with the spread of COVID-19 and the rising pandemic across the globe, as many brands face uncertainty around marketing and ad spend. Whilst businesses are having to adapt there is no reason why we cannot continue to run ads and remind our customers that we are here […]